Skip to main content

Looking to new products, Bev adds strategic investors and redoubles focus on women entrepreneurs

Looking for fellow travelers to join in on its mission to transform the beverage business, the Los Angeles-based startup Bev has taken on fresh capital from a slew of strategic investors. 

The company has added Erin and Sara Foster, creative heads of Bumble BFF and Bumble Biz, to their investor and creative talent pool along with other notable names like Rich Paul, Simon Tikhman, Keith Sheldon and Chief Zaruk.

The new capital will help support the launch of Bev’s new ‘Made By Chicks’ media platform and podcast, which will be hosted by the Foster sisters in their first official partnership with any brand, according to a statement from the company.

In addition to the new media platform, Bev is also planning to launch two new beverages into its boozy stable of canned wines. Expect two white wines to join the company’s Rose on store shelves within the year, according to company founder and chief executive, Alix Peabody.

“We’re partnering with Bev because we’re comfortable buying the product ourselves and telling our friends to buy it,” said Sarah Foster in a statement. “Our community trusts us to be authentic to ourselves and our brand, and we strive to do that. Bev’s female-oriented mission and movement align with our personal interests. We’re very inclusive, rather than alienating, and we’re thrilled to be a part of ‘Made By Chicks.’”

Peabody is one of several entrepreneurs in Los Angeles and beyond looking to upend the market for beverages worldwide — an industry that’s expected to hit $1.9 trillion, according to data provided by the company. Wine alone is expected to be a roughly $450.5 billion dollar business by 2024, according to bev.

“Legacy brands tend to sexualize alcohol consumption, and objectify women on TV, billboards, and in print,” said Peabody, in a statement. “That’s what we’re changing. We want women to know that drinking can be fun, inclusive, and safe.”

Together with Peabody, the Fosters will develop media like podcasts, videos, and events that center on entrepreneurial women. It’s a format similar to the media property Girlboss, founded by Sophia Amoruso and now owned by Attention Capital.

Stories and advice columns from the new platform will range from topics like asking for a raise to managing a company while pregnant.

“When I first met Alix and her team, I immediately gravitated to her incredible founder story, ambition to challenge the alcohol industry’s outdated status quo, and sheer tenacity to spark a movement through an empowering brand like Bev,” shared Simon Tikhman, the CEO and co-founder of The Core Entertainment, a partner of Live Nation, and new Bev brand investor, in a statement. “I also knew by partnering with Bev that I wanted to assemble an unrivaled strategic group with expertise and business acumen in diverse sectors. Erin and Sara Foster, Rich Paul, Keith Sheldon, and Chief Zaruk bring so much to the table.”



from TechCrunch https://ift.tt/38O1Dsp

Labels:

Comments

Post a Comment

Popular posts from this blog

How To Play Doom – And More – On An NES

Doom was a breakthrough game for its time, and became so popular that now it’s essentially the “Banana For Scale” of hardware hacking. Doom has been ported to countless devices, most of which have enough processing ability to run the game natively. Recently, this lineup of Doom-compatible devices expanded to include the NES even though the system definitely doesn’t have enough capability to run it without special help. And if you want your own Doom NES cartridge, this video will show you how to build it . We featured the original build from [TheRasteri] a while back which goes into details about how it’s possible to run such a resource-intensive game on a comparatively weak system. You just have to enter the cheat code “RASPI”. After all the heavy lifting is done, it’s time to put it into a realistic-looking cartridge. To get everything to fit in the donor cartridge, first the ICs in the cartridge were removed (except the lockout IC) and replaced with custom ROM chips. Some modifica...
Post a Comment
Read more

The Flexible Permanence of Copper Tape Circuits

Somewhere between shoving components into a breadboard temporarily and committing them to a piece of protoboard or a PCB lies the copper tape method. This flexible Manhattan-style method of circuitry formed the basis for [Bunnie Huang]’s Chibitronics startup, and has since inspired many to stop etching boards and start fetching hoards of copper tape. [Hales] hit the ground running when he learned about this method , and has made many a copper tape circuit in the last year or so. He offers several nice tips on his site that speak from experience with this method, and he’ll even show you how to easily work an SMD breakout board into the mix. Generally speaking, [Hales] prefers plywood as the substrate to paper or cardboard for durability. He starts by drawing out the circuit and planning where all the tape traces will go and how wide they need to be. Then he lays out copper traces and pads, rubs the tape against the substrate to make it adhere strongly, and reinforces joints and laps w...
Post a Comment
Read more

The Newbie’s Guide To JTAG

Do you even snarf? If not, it might be because you haven’t mastered the basics of JTAG and learned how to dump, or snarf, the firmware of an embedded device. This JTAG primer will get you up to snuff on snarfing, and help you build your reverse engineering skills. Whatever your motivation for diving into reverse engineering devices with microcontrollers, JTAG skills are a must, and [Sergio Prado]’s guide will get you going. He starts with a description and brief history of the Joint Test Action Group interface, from its humble beginnings as a PCB testing standard to the de facto standard for testing, debugging, and flashing firmware onto devices. He covers how to locate the JTAG pads – even when they’ve been purposely obfuscated – including the use of brute-force tools like the JTAGulator . Once you’ve got a connection, his tutorial helps you find the firmware in flash memory and snarf it up to a file for inspection, modification, or whatever else you have planned. We always apprec...
Post a Comment
Read more