Skip to main content

This startup got a meeting with Mark Suster by getting clever with Google ads

Startups have done some wild things to get the attention of VCs. In fact, Instacart founder Apoorva Mehta sent YC partner (at the time) Garry Tan a six-pack of beer through the service after missing the deadline for Y Combinator by two months.

Yesterday, the ingenuity of startups struck again.

Tadabase.io, an enterprise startup that offers no-code tools to help businesses automate their processes, has had an ad running that was… well, hyper targeted.

ProductHunt founder and WeekendFund investor Ryan Hoover discovered the ad and shared it on Twitter.

Hoover told TechCrunch he was Googling Mark Suster to facilitate an introduction between Suster and one of Hoover’s portfolio companies. Instead, he found a Google ad directed squarely at Suster from Tadabase.io.

“Mark Suster, you haven’t invested in nocode” read the paid listing. “Therefore, we put this ad here to get your attention. If you’re not Mark, please don’t click here and save us some money.”

I reached out to Suster, managing partner at UpFront Ventures, to see what he thought of the ad. He told me he “loved it” and has already contacted the CEO to set up a call for next week.

Whether this clever Google ad will result in an actual investment is yet to be determined. Also unclear: will Ryan Hoover get in on the deal?

I reached out to Tadabase founder and CEO Moe Levine via email to ask about the ad, how they went about targeting, and how he feels about his upcoming phone call next week. He hasn’t responded yet. I’ll update if/when he does.



from TechCrunch https://ift.tt/2IZ1ZSl
Labels:

Comments

Post a Comment

Popular posts from this blog

Bill Gates steps down from Microsoft’s board to focus on philanthropy

In an announcement on Friday, Microsoft revealed that company co-founder Bill Gates has decided to step down from his role on its Board of Directors in order to focus on his philanthropic efforts at the Bill & Melinda Gates Foundation. This is Gate’s biggest change to his role at Microsoft since stepping down as company chairman in February 2014. According … Continue reading from SlashGear https://ift.tt/2We90Gu
Post a Comment
Read more

World Economic Forum launches Global AI Council to address governance gaps

The World Economic Forum is creating a series of councils that create policy recommendations for use of things like AI, blockchain, and precision medicine. Read More from VentureBeat http://bit.ly/2EKBjD4
Post a Comment
Read more

A Mini USB Keyboard That Isn’t A Keyboard

A useful add-on for any computer is a plug-in macro keyboard, a little peripheral that adds those extra useful buttons to automate tasks. [ Sayantan Pal] has made one, a handy board with nine programmable keys and a USB connector, but the surprise is that at its heart lies only the ubiquitous ATmega328 that you might find in an Arduino Uno. This isn’t a USB HID keyboard, instead it uses a USB-to-serial chip and appears to the host computer as a serial device. The keys themselves are simple momentary action switches, perhaps a deluxe version could use key switches from the likes of Cherry or similar. The clever part of this build comes on the host computer, which runs some Python code using the PyAutoGui library. This allows control of the keyboard and mouse, and provides an “in” for the script to link serial and input devices. Full configurability is assured through the Python code, and while that might preclude a non-technical user from gaining its full benefit it’s fair to say that ...
Post a Comment
Read more