Skip to main content

Market research platform Milieu Insight raises $2.4 million to launch in more Southeast Asian countries

Milieu Insight, a Singapore-based market research and data platform, announced today that it has raised $2.4 million in pre-A funding. The round, led by MassMutual Ventures Southeast Asia, will be used on product development and to launch in four new Southeast Asian countries, Malaysia, Indonesia, the Philippines and Vietnam. The startup’s platform, called Milieu Surveys, is already available in Singapore and Thailand and has signed more than 45 clients.

This brings Milieu Insight’s total funding so far to $3.15 million, including a seed round announced in November 2018. Founded in December 2016 by CEO Gerald Ang, who previously worked at global research firms including GfK and YouGov, Milieu Insight seeks to make market research and data analysis accessible to smaller businesses and organizations. Milieu Portraits, its consumer segmentation tool, returns insights about specific demographics, including what products, media and brands they prefer, while Milieu Studies allows companies to create their own studies.

[gallery ids="1904986,1904985,1904984"]

COO Stephen Tracy told TechCrunch in an email that the startups’ four new markets were picked because “they are in high demand among existing research buyers who want to study consumer trends, particularly because the market dynamics in these countries are evolving fast.” Milieu focuses exclusively on mobile data since smartphone penetration is still growing quickly in many Southeast Asian markets.

He added “one other dynamic that makes us particularly excited about expanding across Southeast Asia is that, through our investment in tech and automation, we’re able to sell market research solutions at considerably more affordable price points (i.e. research studies as low as US$350). Meaning our platform can also activate new spending among businesses/organizations who couldn’t previously afford it, such as charities/non-profits, academic institutions and startups.”

Milieu Insight’s competitors include traditional research firms like Kantar and YouGov for Milieu Studies and Global Web Index for Milieu Portraits. Tracy says the startup’s competitive edge is its end-to-end solution. “That is, there’s no other company that offers a single platform that connects an audience (i.e. our managed consumer panel) with a SaaS service that allows you to access consumer profiling data on-demand as well as launch bespoke consumer studies and get results in just a few hours, all within a self-serve environment.”

In a press statement, MassMutual Ventures managing director Anvesh Ramineni said “Milieu’s impressive team has built a world-class product, making market research services affordable, accessible and more relevant in today’s mobile first landscape. We are pleased to lead Milieu’s current round and look forward to supporting the company as it scales across the region.”



from TechCrunch https://ift.tt/2JsUAuW
Labels:

Comments

Post a Comment

Popular posts from this blog

How To Play Doom – And More – On An NES

Doom was a breakthrough game for its time, and became so popular that now it’s essentially the “Banana For Scale” of hardware hacking. Doom has been ported to countless devices, most of which have enough processing ability to run the game natively. Recently, this lineup of Doom-compatible devices expanded to include the NES even though the system definitely doesn’t have enough capability to run it without special help. And if you want your own Doom NES cartridge, this video will show you how to build it . We featured the original build from [TheRasteri] a while back which goes into details about how it’s possible to run such a resource-intensive game on a comparatively weak system. You just have to enter the cheat code “RASPI”. After all the heavy lifting is done, it’s time to put it into a realistic-looking cartridge. To get everything to fit in the donor cartridge, first the ICs in the cartridge were removed (except the lockout IC) and replaced with custom ROM chips. Some modifica...
Post a Comment
Read more

The Flexible Permanence of Copper Tape Circuits

Somewhere between shoving components into a breadboard temporarily and committing them to a piece of protoboard or a PCB lies the copper tape method. This flexible Manhattan-style method of circuitry formed the basis for [Bunnie Huang]’s Chibitronics startup, and has since inspired many to stop etching boards and start fetching hoards of copper tape. [Hales] hit the ground running when he learned about this method , and has made many a copper tape circuit in the last year or so. He offers several nice tips on his site that speak from experience with this method, and he’ll even show you how to easily work an SMD breakout board into the mix. Generally speaking, [Hales] prefers plywood as the substrate to paper or cardboard for durability. He starts by drawing out the circuit and planning where all the tape traces will go and how wide they need to be. Then he lays out copper traces and pads, rubs the tape against the substrate to make it adhere strongly, and reinforces joints and laps w...
Post a Comment
Read more

The Newbie’s Guide To JTAG

Do you even snarf? If not, it might be because you haven’t mastered the basics of JTAG and learned how to dump, or snarf, the firmware of an embedded device. This JTAG primer will get you up to snuff on snarfing, and help you build your reverse engineering skills. Whatever your motivation for diving into reverse engineering devices with microcontrollers, JTAG skills are a must, and [Sergio Prado]’s guide will get you going. He starts with a description and brief history of the Joint Test Action Group interface, from its humble beginnings as a PCB testing standard to the de facto standard for testing, debugging, and flashing firmware onto devices. He covers how to locate the JTAG pads – even when they’ve been purposely obfuscated – including the use of brute-force tools like the JTAGulator . Once you’ve got a connection, his tutorial helps you find the firmware in flash memory and snarf it up to a file for inspection, modification, or whatever else you have planned. We always apprec...
Post a Comment
Read more