Skip to main content

Let’s have a word about what3words with Clare Jones at Disrupt Berlin

Addresses are ambiguous, not precise enough or don’t even exist in some places. what3words wants to map the entire world and overhaul addresses three words at a time. That’s why I’m excited to announce that what3words Chief Commercial Officer Clare Jones is joining us at TechCrunch Disrupt Berlin.

The startup has divided the world in 3 meter squares. Each square has been assigned three words. This way, it’s easy to read, easy to write and even easy to say. And more importantly, it’s unique.

And sometimes, simple ideas can be incredibly powerful. For instance, if you’re driving, it’s much faster to say three words to define an address on your navigation system than a full address.

It’s also more precise. If you’re heading to a huge building, you want to arrive at the entrance of the building, not on the other side. It’s incredibly frustrating when it happens — I nearly missed a train when a GPS navigation system led me to the wrong side of the tracks. This could be particularly useful for ride-hailing apps for instance, as they usually only let you enter an address.

And then, there are countries that never had a good address system in the first place. For instance, Lonely Planet added what3words addresses to its Mongolia travel guide. It is much easier to read three words in a book and type them on your phone, instead of tapping GPS coordinates for instance.

It also opens up a lot of new markets for e-commerce companies. In some countries, customers don’t have a good way to indicate where they live. An e-commerce website can add what3words support to add new delivery locations.

There are many other use cases. Emergency services, governments and humanitarian projects could also leverage what3words to improve communication and become more efficient. And I can’t wait to hear Clare Jones describe how people have been using what3words.

Buy your ticket to Disrupt Berlin to listen to this discussion — and many others. The conference will take place December 11-12.

In addition to panels and fireside chats, like this one, new startups will participate in the Startup Battlefield to compete for the highly coveted Battlefield Cup.

what3words is the world's first addressing system designed for voice – every 3m x 3m square in the world has been assigned an address made of just three words from the dictionary. These 3 word addresses can be used to route cars or drones, used as an address when ordering online, or simply given as a meeting point for a picnic in the park. what3words is used in 170 countries and is being adopted by governments all around the world as an official addressing system. Its investors include Daimler, Intel Capital, Aramex and Deutsche Bahn.

Clare is the Chief Commercial Officer of what3words; prior to this, her background was in the development and growth of social enterprises and in impact investment. Clare was featured in the 2019 Forbes 30 under 30 list for technology and is involved with London companies tackling social/environmental challenges. Clare also volunteers with the Streetlink project, doing health outreach work with vulnerable women in South London.



from TechCrunch https://ift.tt/31WXa2R

Comments

Popular posts from this blog

How To Play Doom – And More – On An NES

Doom was a breakthrough game for its time, and became so popular that now it’s essentially the “Banana For Scale” of hardware hacking. Doom has been ported to countless devices, most of which have enough processing ability to run the game natively. Recently, this lineup of Doom-compatible devices expanded to include the NES even though the system definitely doesn’t have enough capability to run it without special help. And if you want your own Doom NES cartridge, this video will show you how to build it . We featured the original build from [TheRasteri] a while back which goes into details about how it’s possible to run such a resource-intensive game on a comparatively weak system. You just have to enter the cheat code “RASPI”. After all the heavy lifting is done, it’s time to put it into a realistic-looking cartridge. To get everything to fit in the donor cartridge, first the ICs in the cartridge were removed (except the lockout IC) and replaced with custom ROM chips. Some modifica...

Try NopSCADlib for your Next OpenSCAD Project

Most readers of this site are familiar by now with the OpenSCAD 3D modeling software, where you can write code to create 3D models. You may have even used OpenSCAD to output some STL files for your 3D printer. But for years now, [nophead] has been pushing OpenSCAD further than most, creating some complex utility and parts libraries to help with modeling, and a suite of Python scripts that generate printable STLs, laser-ready DXFs, bills of material, and human-readable assembly instructions complete with PNG imagery of exploded-view sub-assemblies. Recently [nophead] tidied all of this OpenSCAD infrastructure up and released it on GitHub as NopSCADlib . You can find out more by browsing through the example projects and README file in the repository, and by reading the announcement blog post on the HydraRaptor blog . Some functionality highlights include: a large parts library full of motors, buttons, smooth rod, et cetera many utility functions to help with chamfers, fillets, precis...

The Newbie’s Guide To JTAG

Do you even snarf? If not, it might be because you haven’t mastered the basics of JTAG and learned how to dump, or snarf, the firmware of an embedded device. This JTAG primer will get you up to snuff on snarfing, and help you build your reverse engineering skills. Whatever your motivation for diving into reverse engineering devices with microcontrollers, JTAG skills are a must, and [Sergio Prado]’s guide will get you going. He starts with a description and brief history of the Joint Test Action Group interface, from its humble beginnings as a PCB testing standard to the de facto standard for testing, debugging, and flashing firmware onto devices. He covers how to locate the JTAG pads – even when they’ve been purposely obfuscated – including the use of brute-force tools like the JTAGulator . Once you’ve got a connection, his tutorial helps you find the firmware in flash memory and snarf it up to a file for inspection, modification, or whatever else you have planned. We always apprec...