Style recommendation startup Stylitics raises $15M

Stylitics, a startup powering outfit-based shopping recommendations for online retailers, is announcing that it has raised $15 million in Series B funding.

The company was initially known for ClosetSpace, a mobile app that provided consumers with outfit recommendations and inspiration.

While the app is still live, Stylitics’ focus has shifted to its retailer tools — for example, when you look at this blouse on the LOFT website or this shirt on the Banana Republic site, Stylitics is powering the “Ways to Wear It” and “Wear It With” widgets recommending other products that you could purchase to complete the outfit.

The company said it’s drawing on brand merchandising guidelines, engagement and purchase data from the retailer, broader trend data and stylists’ expertise to create these recommendations, which are updated as products sell out.

In an email, founder and CEO Reuben Deuskar (pictured above) added that Stylistics is able to provide useful recommendations from the start, without requiring time to train with a retailer’s data.

Stylitics

“We have billions of data points from powering outfitting on dozens of sites for more than four years, so we have a very good idea on Day One what an excellent and high performing outfit should look like for each product for a new customer,” Deuskar said.

Stylitics says it has driven $300 million for its retail partners — a group grown in the past year to include Ann Taylor, Calvin Klein, Chico’s, Gap, Kohl’s, Macy’s, Under Armour and White House Black Market.

The startup has now raised a total of $21 million. The new round was led by PeakSpan Capital, with participation from Trestle LP. PeakSpan co-founder Phil Dur is joining the Stylitics board.

“With the rapid growth of digital commerce, retailers are scrambling to keep pace with the consumer demand for more visually exciting and compelling shopping experiences,” Dur said in a statement.

The startup said it will use the money to grow its sales and marketing team while new developing new types of shoppable content and in-store experiences

Ethical fashion is on the rise

from TechCrunch https://ift.tt/2ZmpDlt

Bill Gates steps down from Microsoft’s board to focus on philanthropy

In an announcement on Friday, Microsoft revealed that company co-founder Bill Gates has decided to step down from his role on its Board of Directors in order to focus on his philanthropic efforts at the Bill & Melinda Gates Foundation. This is Gate’s biggest change to his role at Microsoft since stepping down as company chairman in February 2014. According … Continue reading from SlashGear https://ift.tt/2We90Gu

Epic is probing an annoying Fortnite bug that causes stuck players

Epic Games has acknowledged reports of a frustrating Fortnite bug that is causing some players to become stuck in place, unable to move their character from the spot where it freezes. This same general issue is also causing issues in which players can move but are unable to access their backpack inventory, leaving them without most of their gear. Epic … Continue reading from SlashGear https://ift.tt/2Qqesmx

Uber claims top spot in Indian ride-hailing market

Uber facilitated 14 million rides a week in India last year, the American ride-hailing firm said as it claimed the tentpole position in the key overseas market. In a report (PDF) published on the sidelines of its quarterly earnings Thursday afternoon , Uber said that it commanded over 50% of the ride-hailing market in India — among some other regions — and was the category leader. The publicly listed company cited its internal estimations for the claim, it said. In comparison, Uber handled 11 million rides a week in India in 2018, a spokesperson told TechCrunch. The revelation is especially interesting, since both Uber and its chief local rival Ola have tended to avoid talks about the number of rides they serve in India. In a 2018 blog post , Ola revealed that its platform “moves over two million people every day.” A spokesperson for the Indian startup, which like Uber counts SoftBank as an investor, declined to reveal the new figures, but issued a statement in which it ...

All Things Tech

Search This Blog