Skip to main content

Startups Weekly: Peloton’s 29 secret weapons

Hello and welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy startups and venture capital news. Before I jump into today’s topic, let’s catch up a bit. Last week, I wrote about a new e-commerce startup, Pietra. Before that, I wrote about the flurry of IPO filings.

Remember, you can send me tips, suggestions and feedback to kate.clark@techcrunch.com or on Twitter @KateClarkTweets. If you don’t subscribe to Startups Weekly yet, you can do that here.

What’s new?

Peloton revealed its S-1 this week, taking a big step toward an IPO expected later this year. The filing was packed with interesting tidbits, including that the company, which manufacturers internet-connected stationary bikes and sells an affiliated subscription to its growing library of on-demand fitness content, is raking in more than $900 million in annual revenue. Sure, it’s not profitable, and it’s losing an increasing amount of money to sales and marketing efforts, but for a company that many people wrote off from the very beginning, it’s an impressive feat.

Despite being a hardware, media, interactive software, product design, social connection, apparel and logistics company, according to its S-1, the future of Peloton relies on its talent. Not the employees developing the bikes and software but the 29 instructors teaching its digital fitness courses. Ally Love, Alex Toussaint and the 27 other teachers have developed cult followings, fans who will happily pay Peloton’s steep $39 per month content subscription to get their daily dose of Ben or Christine.

“To create Peloton, we needed to build what we believed to be the best indoor bike on the market, recruit the best instructors in the world, and engineer a state-of-the-art software platform to tie it all together,” founder and CEO John Foley writes in the IPO prospectus. “Against prevailing conventional wisdom, and despite countless investor conference rooms full of very smart skeptics, we were determined for Peloton to build a vertically integrated platform to deliver a seamless end-to-end experience as physically rewarding and addictive as attending a live, in-studio class.”

Peloton succeeded in poaching the best of the best. The question is, can they keep them? Will competition in the fast-growing fitness technology sector swoop in and scoop Peloton’s stars?

In other news

Last week I published a long feature on the state of seed investing in the Bay Area. The TL;DR? Mega-funds are increasingly battling seed-stage investors for access to the hottest companies. As a result, seed investors are getting a little more creative about how they source deals. It’s a dog-eat-dog world out there, and everyone wants a stake in The Next Big Thing. Read the story here.

Rounds of the week

DISRUPT SF 530X350 V1 1

Time to Disrupt

Don’t miss out on our flagship Disrupt, which takes place October 2-4. It’s the quintessential tech conference for anyone focused on early-stage startups. Join more than 10,000 attendees — including over 1,200 exhibiting startups — for three jam-packed days of programming. We’re talking four different stages with interactive workshops, Q&A sessions and interviews with some of the industry’s top tech titans, founders, investors, movers and shakers. Check out our list of speakers and the Disrupt agenda. I will be there interviewing a bunch of tech leaders, including Bastian Lehmann and Charles Hudson. Buy tickets here.

Listen

This week on Equity, TechCrunch’s venture capital-focused podcast, we had Floodgate’s Iris Choi on to discuss Peloton’s upcoming IPO. You can listen to it here. Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple PodcastsOvercast and Spotify.

Learn

We published a number of new deep dives on Extra Crunch, our paid subscription product, this week. Here’s a quick look at the top stories:



from TechCrunch https://ift.tt/2ZHyp9N

Comments

Popular posts from this blog

How To Play Doom – And More – On An NES

Doom was a breakthrough game for its time, and became so popular that now it’s essentially the “Banana For Scale” of hardware hacking. Doom has been ported to countless devices, most of which have enough processing ability to run the game natively. Recently, this lineup of Doom-compatible devices expanded to include the NES even though the system definitely doesn’t have enough capability to run it without special help. And if you want your own Doom NES cartridge, this video will show you how to build it . We featured the original build from [TheRasteri] a while back which goes into details about how it’s possible to run such a resource-intensive game on a comparatively weak system. You just have to enter the cheat code “RASPI”. After all the heavy lifting is done, it’s time to put it into a realistic-looking cartridge. To get everything to fit in the donor cartridge, first the ICs in the cartridge were removed (except the lockout IC) and replaced with custom ROM chips. Some modifica...

Try NopSCADlib for your Next OpenSCAD Project

Most readers of this site are familiar by now with the OpenSCAD 3D modeling software, where you can write code to create 3D models. You may have even used OpenSCAD to output some STL files for your 3D printer. But for years now, [nophead] has been pushing OpenSCAD further than most, creating some complex utility and parts libraries to help with modeling, and a suite of Python scripts that generate printable STLs, laser-ready DXFs, bills of material, and human-readable assembly instructions complete with PNG imagery of exploded-view sub-assemblies. Recently [nophead] tidied all of this OpenSCAD infrastructure up and released it on GitHub as NopSCADlib . You can find out more by browsing through the example projects and README file in the repository, and by reading the announcement blog post on the HydraRaptor blog . Some functionality highlights include: a large parts library full of motors, buttons, smooth rod, et cetera many utility functions to help with chamfers, fillets, precis...

The Newbie’s Guide To JTAG

Do you even snarf? If not, it might be because you haven’t mastered the basics of JTAG and learned how to dump, or snarf, the firmware of an embedded device. This JTAG primer will get you up to snuff on snarfing, and help you build your reverse engineering skills. Whatever your motivation for diving into reverse engineering devices with microcontrollers, JTAG skills are a must, and [Sergio Prado]’s guide will get you going. He starts with a description and brief history of the Joint Test Action Group interface, from its humble beginnings as a PCB testing standard to the de facto standard for testing, debugging, and flashing firmware onto devices. He covers how to locate the JTAG pads – even when they’ve been purposely obfuscated – including the use of brute-force tools like the JTAGulator . Once you’ve got a connection, his tutorial helps you find the firmware in flash memory and snarf it up to a file for inspection, modification, or whatever else you have planned. We always apprec...